1. About IBTE (event overview)
Launched in Jakarta in 2016, IBTE — International Baby, Toy & Kids Products Expo has staged 11+ successful editions across Indonesia and Vietnam. It serves as a professional B2B sourcing platform covering baby & kids products, toys, IP licensing, stationery, accessories and machinery. Backed by industry bodies such as the Asia Toy & Baby Alliance (ATAA), IBTE aggregates a buyer network of over 200,000 qualified buyers and offers strong international reach and professional match-making.
2. Our booth highlights (C1.A15)
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Product lineup: Complete mobility range — strollers (full-size & portable), twin strollers, wagon strollers, balance bikes and scooters.
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Visitor scale: Hosted 200+ professional buyers (distributors, supermarket buyers, government procurement officers, local agents).
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Business outcomes: 8 confirmed collaborations (including government procurement, supermarket supply, and distributor agreements).
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Market research: Team performed retail visits to malls and baby stores to capture in-store presentation, pricing bands and consumer preferences.
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3. Quick facts & figures
| Metric | Details |
|---|---|
| Event dates | 2025-08-20 — 2025-08-23 |
| Booth | C1.A15 |
| Professional buyers hosted | 200+ |
| Deals / deep negotiations | 8 (government / supermarket / agents) |
| Key product categories | Portable strollers, twin strollers, wagon strollers, balance bikes, scooters |
| On-site retail visits | Multiple malls & baby stores (shelf presentation, price points, accessory demand) |
4. Market insights (from on-site visits & buyer feedback)
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Lightweight folding + one-hand operation wins. Urban families favor strollers that fold compactly for public transport and car trunks.
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Growing demand for twin / multi-child solutions. Twin strollers and expandable systems show stable demand in city and suburban areas.
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Compliance & after-sales determine large buyers. Government and major supermarket chains prioritize safety certifications, material reports and local after-sales support.
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Practical, low-saturation colorways sell better. Durable, dirt-resistant fabrics and neutral/low-saturation palettes are preferred.
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Balance bikes & scooters drive add-on sales. These categories create secondary sales opportunities for accessories and repeat purchases.
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5. Actionable sales recommendations for local channels
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Product assortment: Lead with a core of portable folding strollers and twin strollers; position balance bikes and scooters as complementary “growth-stage” product bundles.
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Tiered pricing strategy: Offer Basic / Upgraded / Bundle SKUs to serve supermarkets, distributors and premium retailers.
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After-sales & localization: Establish repair partners or local parts depots in key cities, or enable distributors to keep spare-parts stock. This reduces procurement risk for large buyers.
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Compliance package: Pre-prepare safety test reports and material certificates to accelerate government tenders and supermarket onboarding.
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Local marketing: Use in-store demo days, parent-child trial events, and local KOL/testimonial campaigns to build trust and convert interest into sales.
6. Deal snapshots (anonymized)
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Government procurement: A tender-stage discussion for children’s event fleet procurement; emphasis on safety and supply stability.
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Supermarket chain: Agreed on pilot in-store placement and holiday promotion weeks; first display units to be supplied for trial sales.
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Local distributor: Signed an agency intent with agreed first-season targets and display support from the manufacturer.
